This article in the Municipal Journal hits the nail on the head in describing the struggles that many in the social housing and local government sectors have with the blunt tool which is a push for increased housebuilding.  Yes, there is a need for more and new housing.  But it's so very important that we enable housebuilding which puts community and place first, so that we can build sustainability, fairly, and with long term community interests in mind.  Changing the conversation from houses to homes would help.